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26 mars 2011, par Jill Kocher — Search Engine Optimization
Editor's Note: This is the second installment of a search-engine-optimization case study from contributor Jill Kocher on the SEO travails of The (...)
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25 mars 2011, par Practical eCommerce Staff — Interviews & Profiles
In “Reading List,” we ask ecommerce professionals to name some of their favorite recent books and blogs and tell us why they read them. In this (...)
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25 mars 2011, par Armando Roggio — Marketing & Revenue Growth
Unique and entertaining content can help engage customers, encourage site traffic and earn your brand top-of-mind recognition. But sometimes, (...)
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24 mars 2011, par Pamela Hazelton — Conversion & Usability
When describing products and services, remember that consumers want to know why they need those items. Use bullet points and lists to present (...)
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24 mars 2011, par Matt Ferner — Training & Education
Hiring models and production crews to shoot products can be costly. And with the onset of affordable, high-quality digital camera equipment, as (...)
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23 mars 2011, par Matt Ferner — Social Media
Facebook is not just a social forum to share pictures with friends anymore. Businesses are pushing traffic to their ecommerce sites, increasing (...)
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23 mars 2011, par Jeff Jacobson, JD, LLM — Accounting, Management & Legal
Illinois is the latest state to try to capture taxes from Internet sales. That state recently passed a so-called “Amazon Tax,” which uses affiliate (...)
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22 mars 2011, par Practical eCommerce Staff — Hosting, Infrastructure & Software
Miva Merchant launched its shopping cart in the late 1990s and the company's evolution continues. An independent investor group acquired Miva (...)
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22 mars 2011, par Armando Roggio — Marketing & Revenue Growth
Zappos, the online retailer, has used incredible customer service to create an extremely loyal customer base. Small ecommerce businesses that (...)
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21 mars 2011, par Paul Chaney — Social Media
Online video has gone mainstream. Thanks to sites like Hulu, Netflix, iTunes and Amazon, more people are watching full-length movies and TV shows (...)
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18 mars 2011, par Armando Roggio — Marketing & Revenue Growth
Compelling, informative, and unique product descriptions can help your ecommerce business increase sales. Moreover, original product descriptions (...)
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18 mars 2011, par Practical eCommerce Staff — Social Media
There are two sides to the growing discussion of how ecommerce merchants can best use Facebook. One side recommends the setting up a (...)
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18 mars 2011, par Jill Kocher — Search Engine Optimization
In an effort to increase the quality of its search results, Google launched an update in late February dubbed the “Farmer/Panda Update” by the (...)
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17 mars 2011, par Matt Ferner — Search Engine Optimization
Paying an expert for search engine optimization on your website can cost a fortune and it doesn’t necessarily guarantee results. But search (...)
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17 mars 2011, par Mike Eckler — Hosting, Infrastructure & Software
The Federal Trade Commission’s (FTC) proposed "Do Not Track" legislation has generated a lot of interest in how websites track visitor behavior. (...)
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16 mars 2011, par Armando Roggio — Mobile Commerce
Internet-enabled mobile devices are going to have a huge impact on retail sales in just the next few years, especially affecting small ecommerce (...)
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16 mars 2011, par Practical eCommerce Staff — Interviews & Profiles
In “Reading List,” we ask ecommerce professionals to name some of their recent books and blogs and tell us why they read them. In this installment, (...)
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15 mars 2011, par Matt Ferner — Hosting, Infrastructure & Software
Google may have the biggest impact on the web overall with tools and products that have become indispensable. But Google’s competitors, Yahoo! and (...)
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15 mars 2011, par Armando Roggio — Marketing & Revenue Growth
The growth of mobile devices, changes in search engines, social media sites, and new consumer behaviors are affecting the way that online (...)
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14 mars 2011, par Paul Chaney — Social Media
March 10 was a big day for Facebook Page owners. On that day, Facebook upgraded Pages to a new layout and removed FBML — Facebook Markup Language (...)